As part of the Search team, she enjoys creating content that helps you master SEO. For example, when I search for the term ‘sustainable phone case’, these results are shown by Google. Based on my search term and the intent behind it, Google deems these results the best ones found in its index.
Make Sure Your Site Works on Mobile (Aka Responsive Design)
Partnering with a quality SEO firm gives you the expertise needed to generate more business from organic searches. As BHS Links a result, SEO has changed from optimizing fixed criteria to working toward optimal user experience. Smart SEOs understand that they have to go beyond backlinks and content. They have to understand the needs of searchers in the context of a keyword.
- Because while they might not push you higher in search results, they can improve your click-through rate.
- Even if you prefer a more hands-on approach, you might enjoy collaborating with SEO experts.
- Marketers use SEO and SEM strategies to increase their content’s visibility on search engines and reach audiences who frequently use search engines.
- It should be there to inform decision-making and also be a useful tool for looking back on performance after the fact.
- A high bounce rate is not always a bad thing but in general, a lower bounce rate is almost always better.
Quality Content
Over time, SEO strategies can help organizations boost their organic search ranking, whereas SEM strategies harness paid advertisements to quickly increase site traffic. How you mark up your images can impact not only the way that search engines perceive your page, but also how much search traffic from image search your site generates. An alt attribute is an HTML element that allows you to provide alternative information for an image if a user can’t view it. Your images may break over time (files get deleted, users have difficulty connecting to your site, etc.) so having a useful description of the image can be helpful from an overall usability perspective. This also gives you another opportunity – outside of your content – to help search engines understand what your page is about.
Partnering with an experienced digital marketing agency can help implement these strategies effectively. AI-driven updates like RankBrain, BERT, and MUM now prioritize topic depth. By building content around real-world context, defined entities, and clear intent, you naturally stay aligned with how search algorithms evolve. Google’s RankBrain algorithm uses machine learning to better understand search queries – optimizing your content for RankBrain can help boost your SEO.
Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase. However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings.
