We discussed the importance of visual on-page assets on your BHS Links page, now it’s time to examine their technical aspects more closely. On its own, this snippet of code probably isn’t going to have you shooting up SERP rankings. Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results. For rapidly evolving topics, keeping your content fresh and providing new value as you learn more about your audience’s needs is critical. SEO without it is like a beautiful new sports car without an engine; it might look nice, but it’s going nowhere.
Add your target keyword to your URL so users and search engines know what kind of content they will find on the page. Most likely because it contains the information they’re looking for. Therefore it’s essential to write excellent content that corresponds with their needs. Which site ranks highest for a specific search term is primarily based on a website’s content. That’s why your content should be informative, easy to read, and focused on the right keywords that your audience uses.
Then you’ll want to link to the article(s) that you’d like to boost from within the high-authority content. Not only does Google like websites that load fast, but a fast-loading website also tends to do much better at creating a great user experience. Pages that have a long loading time usually have higher bounce rates and lower average time spent on page. Simply upload your image and the tool create SEO-optimized alt text for the image that you added. To combat this you can make use of a concept called “keyword clustering”. Keyword clustering simply entails creating a group of related keywords that share the same search intent.
On-page SEO Tools
- Social media platforms also leverage this meta information when serving content to their users.
- If a high percentage of users leave the page without any of those engagements, that’s a bad sign that you need to figure out and fix.
- Schema markup (structured data) helps search engines better understand your page.
Each requires multiple tools and tasks to do them properly, but the investment, be it in time or money, can pay dividends in terms of increased rankings, traffic, and repeat visits. To optimize for E-E-A-T, create high-quality, accurate content that reflects your expertise. Show your credentials, cite reputable sources, and make it easy for users to verify your information. By prioritizing E-E-A-T, you signal to search engines that your site is reliable and deserving of a higher ranking. When you link to reputable and relevant external sources, you show search engines and users that your content is well-supported and trustworthy. It also indicates that you have researched and added value for your readers.
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Plus, the search engine often chooses its own description to display in search results based on the specific search query. If you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag. When a page is relevant and useful, Google displays it to the user. Google’s algorithm changes often, but user experience remains a priority.
Although it’s considered a “very small” ranking factor, I’d consider it part of your SEO best practices to add your primary keyword to all of your pages URLs from now on. They also monitor performance and rankings over time, making suggestions as ranking factors change. This not only improves your user experience but also gives you valuable data on what people are searching for. They can rank on search engine visual searches and can be discovered more readily than the articles themselves. Additionally, images break up text-heavy pieces and can make articles more enjoyable.
Google still struggles to properly crawl javascript, which means your site might look good to users but appear empty to Google. The easiest way to do that is to install the RankMath Pro plugin. It takes most of the hard work out of schema implementation and automatically adds the basics.
Content that satisfies the user’s search intent is extremely important to the search engine because that is what solves the searcher’s problem. We already know that a great user experience is the most important aspect of SEO. Using a logical URL structure will make your website easier to navigate, ultimately resulting in a great user experience.
